Get Expert Feedback on Your Square Online Store, December 2021 Edition

[AdamB]

Hello again!

It’s time for the holiday 2021 edition of “Get Expert Feedback on Your Square Online Store”!  🎁 🎁 🎁

Now is a really great time to make some changes in preparation for the holiday shopping season. Just like the other threads in this series, comment below with a link to your Square Online store. I’ll take a look and provide some tips and advice you can use to take your online store to the next level. 

This event will run until December 16th. 

Related:

Get More Expert Feedback on Your Square Online Store

Get Expert Feedback on Your Square Online Store

[#2]

12/13 Update: The response has been fantastic! Just so everyone is aware, if you haven't gotten a response yet - don't worry. We'll get to your site over the next couple of weeks. We'll also tag you when we reply, so you'll get an additional email saying one of us "mentioned" you.

[ElisabethB]

Hi @Karemrg - I'm getting hungry just looking at your site! 🤤

I really like what you've done - it ties in really well with your main website, everything is easy to find, and it looks very professional. I would recommend adding an Instagram section to the main page for some additional visual appeal, but overall great job!

[Maurice8th]

Home | Miss Myrtle's Chocolate Chip Cookies (square.site) Thx!

[ElisabethB]

Hi @Maurice8th! Wow, Ghost Pepper Chocolate Chip cookies - that's something I've never seen before! 👻
I am intrigued but probably too chicken to actually try one! 😅

I do have a few suggestions for your site:

- I'd love to see an "About" page telling us who Miss Myrtle is and how the business came to be. I feel like there's definitely a story to tell there. 😊

- Are you shipping your cookies? If so, you might want to consider including a page with some shipping information to answer common questions (e.g., where will you ship to? How long does shipping take? And so on).

- Have you checked out the Square Photo Studio app? If you have an iPhone, it's a great way to quickly and easily take professional-quality photos of your items. 

[Maurice8th]

Good evening, ElisabethB,

Thank you for exploring the https://missmyrtlesccc.biz site. I have to say I understand the anxiety of people tasting

the Ghost Pepper chocolate chip, it's simply a notch above my Habanero chocolate chip cookie. These breakout

brands were a faster sale than my other variety.

My mother is mentioned directly in About Miss Myrtle in the 5th tab on the menu. Had to edit it for the sake of being

on top of the message a couple of years ago. It was long!

My webmaster did not have any store templates when I subscribed 4 years ago and that's how I discovered Square

in making customer orders possible. I guess I should state that although I ship in the US, I have not done international

shipping.....and Oh, Canada!  Those cost will have an entrepreneur broke! 😄

Finally, I wonder why is the Square Photo app just for iPhone?

I have an android,

Maurice Tyson

[ElisabethB]

Ah, I only looked at your order online site, @Maurice8th - I see now you do have that on your main site. My bad! 😅

I know what you mean about shipping - it can get really expensive nowadays, especially when you consider the additional care and packaging for fragile items like cookies. Square Online has a real time shipping option that calculates the rates automatically at checkout, but it does require a plan upgrade, so may not be cost effective for you. 

Yes, at this time, the Photo Studio app is iPhone only. 😐 I don't know what plans there are for an Android version, but I know a lot of people would love to see that. Hopefully it's something they're already planning for! 🙂

[christina7]

My site is www.whitesquirrelconsignment.com

Would love any feedback to help take my online store to the next level and increase sales. Thanks so much!

[ElisabethB]

Hi @christina7 - thanks for sharing your site! Just a few suggestions for you:

- Your header image with the gift card offer would be better as text on top of the image. When text is part of an image, search engines can't index it, and people using a screen reader can't access the text. It's a good rule of thumb to use plain text for information. You could also consider using a pop-up for this text since it's for a limited time. You can schedule the pop-up to end when your promotion is over.

- I really like what you did with your loyalty program, but the same advice about plain text versus text that's part of an image applies here. You could use the image and text section to recreate this look. I'll attach a screenshot to show you what I mean.
- Have you checked out the Square Photo Studio app? It's really easy to take great, professional-quality photos with just your iPhone and the free app.

[Fallon]

Yes, I would appreciate the feedback on December 16th.  Although published I am still tweaking the store a bit.  If you wait a week before you evaluate the site, you will have a better understanding of my web design.

www.rockpondpottery.com

[ElisabethB]

Hi @Fallon! I love your about page - I always want to know the story behind a business. A little feedback for that page - consider making the text left aligned instead of centered. Paragraphs with centered text can be hard to read. It's great that you've added your Instagram feed to the site, but I would love to see it placed more prominently. It's currently a little hidden at the bottom of the home page. Overall, I'd love to see more photos of your work on the site, especially as someone who can't visit your studio. For example, you could add a gallery page with photos of some of your favorite pieces. 😊

[elegantedgecate]

https://eedgecatering.square.site/

[PAFA]

Hi! My site is still a work in progress, but it is live now. Any feedback is appreciated!

https://www.purpleairfrogarts.com

[ElisabethB]

Hi @PAFA - your site is off to a great start! Love that you have photos for everything! Do you use Instagram? If so, you could add an Instagram section to your Gallery page. I'd also love to see an "About" page telling the story behind your business. 😊🐸

[AnaM]

My site is www.icansewthat.com 

[ElisabethB]

Hi @AnaM! First of all, I love your domain name - so cute and memorable! I like to sew clothes in my spare time and I've made a couple of very simple quilts in the past, but WOW - these are so elaborate and beautiful! I can barely imagine the amount of precision required for these designs. 😯
As someone who is unfamiliar with these patterns, it would be cool to see an overview or even a link to more information about them. If you are shipping your items, you should consider adding a shipping policy or FAQ so people know what to expect. I'm really impressed with the variety of items you're offering, including the swag - how fun! 😊

[Menkeskesh]

Any tips for my site?

www.MenKeshKesh.com

[AdamB]

No problem at all, @Menkeskesh! I am always here to look at an online store for coffee! I love the customer quote on your about page that mentions drinking coffee black. That's how I like to drink it and it's so true that you easily tell a good coffee by how it is when served straight.

Do you have images of the labels for each of your items like you do for your Ethiopia Sidamo decaf? You could use the label for each of the items like the Sidamo uses. An alternative would be to take take images of the beans themselves, although I think the labels will provide a nice balance of consistency without being too similar. 

You could also consider using some of the backgrounds on your main website as section backgrounds, too. In particular, the white and yellow backgrounds with plant leaves are nice.

[Menkeskesh]

Thank you so much for the feed back Adam!  Funny enough I have pictures of each label from my last batch of beans.  My 11 year old son creates the artwork and I’m very proud of him. I wanted to try something different with this batch but I think you’re right, product labels would look so much better. 

[anaicco]

https://anaicco.square.site/

Thank you! looking forward to your feedback!!

[AdamB]

Thanks for sharing, @anaicco!

You have your branding colors nailed down really well across the site - nicely done!

My suggestions are more minor but still hopefully helpful:

1. Do you have a version of the background image on your homepage that doesn't include the text? The text is being covered up partially for me. Since you repeat the same text within the actual text box that sits on top of the image, it would help the background image integrate more seamlessly.

2. Do you have a custom domain name? Using a custom domain would really help reinforce the brand name.

[RubysDaughter1]

Adam:

I would love to hear your thoughts and others regarding my site.  Excited!  Let me know what you think?

https://rubys-daughter.square.site/

[Mistis_Jewelry]

www.mistisjewelry.com

Thanks for your feedback.

I also need help with SEO.

Blessings, Misti