March & April 2025 Book Club: Obviously Awesome by April Dunford

[PessoAlumni]

Hey Square Readers,

You voted and chose Obviously Awesome by April Dunford as our Square Readers Book Club book for March & April 2025!

Here’s a quick summary:

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love it

“You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.”

We’ll start reading on Monday, March 3rd, so get ready and pick up a copy at a local library, bookstore, Amazon, or anywhere else! We’ll have discussion threads and conversations all throughout the two months, so keep checking back to the Square Readers Book Club. 

Here are the next books we’ll read together:

• May & June 2025: Atomic Habits by James Clear
• July & August 2025: Never Split the Difference by Chris Voss
• September & October 2025: Company of One by Paul Jarvis 

Are you interested in co-hosting this or a future Book Club Session? Check out our Hosting Guide for more details, and leave a comment below to let us know!

Don’t forget to:

• View and Subscribe to all threads about this book

We can’t wait to read with you!

Pesso

[PessoAlumni]

I just wanted to make sure y'all saw this and are getting excited and ready for the next book:
 @CareyJo , @bonny , @thecedar , @HC_Charlie , @RuckusDonuts , @GoalGetter , @Smellthis1919 , @BrianaJo , @ChickenRacer , @Doran , @TheArtChildLLC , @TheArtChild , @schaefferjosh , @EMstudioWA , @JUYBoutique20, @JTPets , @ryanwanner , @DinaLRosenberg , @Twpchair , @DLFdesigns , 

What are you most excited for in the next book?
Do any of y'all want to co-host? 

[JUYBoutique20]

Can't wait to start.

[PessoAlumni]

Thanks @JUYBoutique20 ! I'm really excited for it too-

[ChickenRacer]

Looking forward to this!

[PessoAlumni]

So glad you'll be joining us for this one too, @ChickenRacer !

[bonny]

Just for starters, I love the name of the book.  I am very much looking forward to diving into this one for the secret sauce recipes.  😁

[bonny]

I don't know about you all who are reading "Obviously Awesome", but Positioning as Context strikes a chord with me.  I'm going to give some thought to how I can better position my products and test the different responses.  What are your takeaways from that chapter?  Did you have a similar response to my experience?