How have you implemented Unreasonable Hospitality?

[Pesso]

Hey Readers,

We’re now finishing up reading Unreasonable Hospitality by Will Guidara, and we've covered your experiences with hospitality, brainstormed how to provide it to your customers, thought through empowering your team to provide it, and talked how to scale it realistically.

Now that you’ve read the book and learned the strategy behind it, I hope you’re coming up with a plan for your business to start making your customers even happier! 

Let’s talk about how you’ve implemented what you’ve learned from the book. I’d love to hear what ideas resonated the most with you, what you learned, what it’s been like to actually enact those changes, and how they’ve impacted your business.

Share in the comments below what you’ve come up with to start giving some Unreasonable Hospitality in your business!

Next week we’ll wrap up with a full book summary, and then on Monday March 3rd we’ll kick off reading Obviously Awesome by April Dunford. We hope you read along and comment on our discussion threads! 

Share in the comments:

• What resonated the most with you from this book?
• What have you done (or planned to do) in your business as a result of reading this book?
• What effects have you felt on your business so far?

Don’t forget to:

• View and Subscribe to all threads about this book

Happy reading,

Pesso

[Pesso]

Looking forward to hearing some end-of-book wrap up thoughts from you:
 @CareyJo , @bonny , @thecedar , @HC_Charlie , @RuckusDonuts , @GoalGetter , @Smellthis1919 , @BrianaJo , @ChickenRacer  @Doran , @TheArtChildLLC , @TheArtChild , @schaefferjosh , @EMstudioWA , @JUYBoutique20, @JTPets , @ryanwanner , @DinaLRosenberg , @DSander 

[CareyJo]

I know that no one has responded to this and I know why, but I thought I would reach out and ask everyone if you did finish this book, can you answer the questions?  This exit has left as all hanging and feeling let down and I think that we should finish the discussion.  We can reply to the topic to answer the questions so that we can all engage with one another.

1.  What hit me most was the fact that this book is not a how-to book.  He's not telling you how to go out and change your business.  He's telling his story and how he got from the beginning to the end and it was just phenomenal to me!  I so often found myself cheering for him/the team and smiling at their successes.  It was genuinely exciting to read this book!  The tiniest of details that he focused on were the point of his story and the point of what it takes to offer UH to every client/customer.  My mind raced to try and figure out how I could even come close to implementing even 1% of his level of UH in our business.  We're a service business, so it's not like where we've got people at a table that we can just spoil and we don't do installs everyday.  This is gonna take some work...

2.  What I have planned to do and discussed with my husband is giving each new install a year's worth of filters for their furnace when we do the installation.  This will be mind blowing to them because they have no idea what our cost on them is, only what they would pay in the store.  We're also going to give that first annual service appointment on a new boiler for free.  I'm still working on thinking of other things I can do.

3.  Since we haven't implemented it yet (because we haven't had the opportunity yet), we haven't felt any effects from the book but I have every confidence that our clients will love it!!

Now, tell me yours...

[AustinCarter]

What happened? 

[CareyJo]

We lost some key Square employees abruptly.  Our leader for Book Club was one of them.  I'm not supposed to tag his name...

[schaefferjosh]

I am unfortunately just getting back from being sick for almost a month. Thought my email seemed a bit quiet from his usual tagging. so I am a bit in shock coming back to seeing this 😞 

[Chrispithey]

I found the book fascinating, insightful and changed my outlook on how I run my business. It’s going to be difficult to implement as fine dining is far away from my fish and chip takeaway in the UK but after having some great discussions with ChatGpt I now have guidelines on how I can manage this in our takeaway and how to challenge our staff to provide unreasonable hospitality and how to be rewarded for it. It will be a slow process but getting everyone onboard will be key. 

[CareyJo]

Awesome start!!  Best of luck!!

[GoalGetter]

This book was informative, and I liked all the details he shared about the progression of Unreasonable Hospitality in the restaurant. The concept of exceeding customer expectations and providing exceptional service.

Here are some things that I always do:

• I ask parents about their children's ages, interests, and reading levels.
• I ask if there are any challenges with literacy or in other subjects.

If a customer mentions a child struggling with a specific concept, I suggest relevant books or resources.

If they mention specific books they already have, or their child enjoys, I provide suggestions that are complementary items. For instance, if a child loves dinosaurs, I direct them to age-appropriate items such as dinosaur-themed books, puzzles, or games that may interest them.

I am putting together little gift bags for my customers with every purchase. This personal touch will show my customers that they are valued and appreciated.

This book helped me remember the "Why" I'm doing this job: to foster a love of reading and empower children to become lifelong learners.

I have not yet had the opportunity to know the results, but I look forward to seeing what the outcome might be as I strive to provide Unreasonable Hospitality. These strategies will improve customer satisfaction and increase return customers.  

[CareyJo]

I think you're on the right track and I hope it goes over well!