Square Champion

Increase location details on online ordering

Okay here's my issue-business not personal!  Ha Ha!  So we have multiple locations-a bricks and mortar and three regular food truck locations.  Wednesday we're in Location 1, Thursday Location 2, Friday Location 3.  We've had this working for many years now, but our biggest pain point is customers that use their phones to order and completely miss the "Location" they are ordering from and the time they are selecting for their order. When you go into the online ordering platform, the location is small, it is at the top of the screen, but it shows and address and when they can collect their order, but not the Location. I have also added a text box that shows directly under this "Please check you are ordering from the right location above". However we get at least one customer a day that orders from the wrong location.  This first screen shot is the landing page when first navigating to the online ordering profile. If you click the order now button, this is the screen you see (Second image).  You can see in this second image that you have the option to choose the location and also the pickup time.  However, i also have a menu that allows customers to choose their location and then place their order.  See the third screenshot.  If you choose your location it takes you to the location page-see screen shot 4 and I have a clear statment on their "Please check you are ordering from the right location".  If you use this last page to place your order, it totally bypasses pickup time, which is another issue.  

 

So here's my thoughts.

1. Is there a better way to set up my online page?

2. Is there a way to make the location shown in a larger font, maybe a highlighted box?

3. Is there a way to clearly show customers that their ordering from XYZ location? 

 

Why is this imortant.  When using square for one location this isn't an issue so many sellers probably don't face this issue.  But for us, we have found two things: 

1. Even regulars when they are busy trying to get multiple things done at once, miss steps and order from the wrong location.  This is a friction point I need to eliminate.

2. People don't read! it needs to be clear and concise and from my perspective the square/weebly setup for online ordering is somewhat dated and needs to be brought into the needs of the current climate.  People don't need massive long processes, that's why regulars that do love the online ordering and order the smae thing week in and week out love the simplicity of squares reorder feature. 

 

Is this a me issue or are there others out there with multi site locations feeling the same pain?

 

I also have an issue with online payment with the ordering process but I will post that separately. 

 

 

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4 Replies

Are you open at one location at a time? You could turn pickup off at the ones not available that day then they wouldn’t show up on website? You just have to remember to turn pickup back on. 

Square Champion

No we have more than one location open at a time.  The issue is the text is so small that they often miss it-I need to be able to highlight the location so hopefully people will see it. 

I'm running into a similar issue since the options that Square offers is either "Pickup" "Delivery" or "Shipping". If they would allow those text options to change, you could have your locations be the text that customers click on so they always know they're ordering from the right location. 

Something Square support helped me with is creating a modifier that is required for customers to answer and you could do the same with maybe having them double confirm the location they're ordering from. I also set up a popup to come up when customers access my site that has the important info I'm trying to get across.

Square Champion

We have this issue occasionally, since we now have a food truck in addition to our main shop/bakery.

 

I think a simple hierarchy change to a floating heater would be very helpful. I just came across this today on a Toast-powered restaurant. 

 

I think by having it as a banner across the top is helpful. 

 

We also have folks who meant to order delivery, but selected pickup. I think some iconography of a car (delivery) or person (pickup) may be helpful. 

 

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