We work with a coaching business in the hospitality space which has helped us tick off some bigger boxes over the last few years. My big goal is to get to a point in the next few years to sell our business (Restaurant and Food trucks), however I started a side business that I am still growing, producing gifts and timber items like end grain chopping boards, Ring boxes, Personalised gifts, etc. I use a laser etcher/cutter and a lot of other carpentry equipment-my background is in carpentry.
As for the current business, we want to grow and develop our business along the lines of our vision which is "To bring people together through authentic food, genuine connection, and a sense of belonging-creating a community that grows together, one pizza at a time!" We have a lot of plans to implement along creating communitieis and improving our own community-our team and our local supporters/family. So my goals are:
1. We are aiming to increase our average sale and my plan is to do this through consistent and regular marketing using square email marketing-wish I could use text message marketing as it is a very big part of my current marketing mix.
2. We also need to focus more on our loyalty program, as our loyal customers are the ones that spend the most. Becuase of someone elses post in the community I did a deep dive on our customers (We have over 26k customers on our records) and get this. 0.001% of our customers provide 1/7th of our total sales. That's wild!
3. I really want to learn to use Square's functionality to build our business more-I just wish some of the functionality was available in Australia! I'm specifically looking at Delivery using square, or delivery in house, improving customer experience and overcoming some of the specific challenges we have created with ordering for our customers.
4. I want to use square to help with my specific goals but also to train my managers to use its functionality to help them in their roles.
5. I want to be a part of helping others in this community grow-I already help others in our Coaching group and so many have switched to square this year becuase they have had others they know recommend it! If you haven't realised it yet, community is so important to me and we are all in so many different communities! I need to learn how to contribute more, but contribution is what I want to achieve this year!
6. We are hoping to achieve greater success with our marketing using a variety of tools to get our message out to our local community and our wider community. There's aspects of our business like our Catering boxes and our food truck catering that has great potential that I'm not currently achieving.
7. I also have some personal goals, such as reading and learning more. @isabelle your number of books read inspires me-I have a stack next to my bed that I have started and never finished- I need to get onto this.
Thanks for this thread. It's always good to plan for the new year around now but sharing your goals can help you focus more on them.
