@Sheli
Growing awareness comes down to clarity and consistency.
Looking at your site, I’d recommend focusing on one main call-to-action. Right now you’ve got “Shop Products” front and center (eCommerce), but the secondary button says “Book Now.” Since I don’t see hours, address, or service details, I’d ask: what’s making you more money right now, services or products?
Double down on the winner first, then expand into the other.
If you’re a local service provider, Google Business Profile is non-negotiable.
Set it up if you haven’t already, then:
Collect as many client reviews as possible
Post 3x/week (before/after shots, in-progress photos, quick updates)
Keep your hours and info up-to-date
That way, when people search for “hair near me,” you’ll actually show up.
For inspiration, here are two salons we’ve built Square sites for services:
Hope that helps! 🙂
