It would be very helpful, for marketing purposes, to present the customer with a quick "How did you hear about us?" Screen at check-out. I think it would make the most sense for this "mini survey" to appear on the same screen as the email collection.
You should be able to toggle it on and off. The question and answer selections should be customizable.
For example, mine would say, "How did you hear about Faubourg Wines?"
-Social Media
-Internet Search
-Email from Faubourg Wines
-Someone I Know
-Radio
-I'm a Regular
-Other
and then, after that would be the email collection which is of course skippable
This way, I'd get a window into which aspects of my marketing program are working, and which are not. This is really important information, if you're putting time, effort, and money into marketing and advertising.
Thank you!
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