If the customer's birthday is in the system, will they automatically receive an e-mail or text that they have a birthday reward? How long is the reward good for - 1 week - 2 weeks? Or is that something we set up in the loyalty program?
Here is some information on automated campaigns. Short answer no it isn't automatic until you set it up to be.
https://squareup.com/help/us/en/article/5660-using-automated-campaigns
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