Square Online Q&A: How can we help grow your online orders?

[Tom]

Are you in the food & beverage business and looking to increase online orders, to expand your marketing reach, or are you just getting started with your website? You've come to the right place.

The Square Online team wants to ensure that your business is set for success for this year's holiday shopping season. Whether you’re just starting your online ordering page or if you’ve had one up and running for a while, we want to know how we can help.

On Wednesday, October 26, we hosted a Q&A in this thread that covered the following topics:

• Menu Optimization: Set up your menu to drive the most checkout conversions.
• Email Marketing: Reach your customers with updates and promotions.
• Search Engine Optimization (SEO): Ensure that customers can find you online.
• Social Media: Stay connected and grow your reach.
• On-Site Marketing: Raise awareness about online ordering at your restaurant.

Have a look at the thread below to see what questions sellers brought up and learn more about the solutions that Square has to offer!

[Tom]

Hi @midnightferry, this Q&A is in writing-only within this thread. The Square Online team is signed on now. If you have any questions you'd like to ask, feel free to reply here and they'll respond shortly.

[emusumano · Accepted solution]

Hello Everyone,

Thanks again for taking the time to share your questions and feedback!

We hope your questions were answered. The experiences you've shared will help us as we continue to build products based on your feedback.

As we close out this event, here's a recap of the top three themes that came up:

• Optimizing your menu — You can make small adjustments to your menu to maximize revenue. Make sure that your menu has pictures, a welcome message for website visitors, and descriptions for each of your items. Also, don’t forget to turn on On-Demand Delivery to get couriers in your area without having to hire delivery staff on your own. 

• Getting the word out — Make sure you list an “Order online” button as part of the main navigation of your website. Learn more in this article: Add a Square Online Checkout Buy Button to Your Website. You should also make sure to announce your direct online ordering via email marketing, social media, and on your printed receipts. You can also promote your direct ordering through third-party delivery bags — via promo card inside the bag or through a sticker. Use a QR code to your store and list out a coupon for ordering directly.

• Increasing average order value — Make sure you set a default tip of 20%, that you consider a “Popular” category at the top of your menu to promote highly-purchased, higher-cost items, and you can use modifiers to upsell items. You should also set a minimum order amount to make sure that every customer places an order above a certain amount. 

We appreciate you taking the time to share your experiences and we'll continue to improve Square’s products based on your business needs.   

Again, thanks for your participation. For the latest, keep watch for announcements of new features in Product Updates.