Marketing suggestions please!

[ThreadArtist]

Hello, I have just started an embroidery business in a very small town hoping to provide local businesses and schools with their logos on T-shirts, sweatshirts, hoodies. Also hoping to entice tourists to buy T-shirts, aprons, and totes. Looking also at baby goods such as bibs and onesies. I am on a vertical learning curve in so far as the scale is concerned. I am enrolled in a digitizing class   I hope to learn to digitize the designs my customers want and produce them in a quality way. I just bought my square so that I could market my goods at local markets and craft shows. I have never marketed myself well. I hope the square will make it more convenient for my customers to purchase my things.

[Keys]

Hi a year plus in and so far I have to do my own marketing.  It great for point if sales but you need t drive your own traffic to your online store or instore. So social media (Instagram,  ticktok, pintrest, fb ads, google ads, google my business for foot traffic, local craft markets. You have to drive your own clientele to your store. Unless I'm missing something square is just a ecommerce platform,  not a search engine.