Is Google Analytics compatible with Online Appointment Booking?

[straightline]

Looking to find out if I can get the pages on my online appointment booking pages to track in Google Analytics. Would also like to set up Event / Goal Conversion tracking in GA for any appointments that are booked online. Is this possible?

[EricAllanHair]

I'm in the same boat. I'm overspending in the wrong areas on google ads because I can't measure booked appointments as conversions. At the moment, the conversion is anyone that lands on the page with the appointments embed. This is becoming a huge waste of money and could end up in hair salons moving away from square altogether. 

Where's the data? I don't really need to know and it doesn't need to be pretty. Just easy enough for my web developer to understand.

[straightline]

Short of a response from Square, I am going to be testing setting up some event tracking with Google Tag Manager. The final "book" button has a button ID, which may enable event tracking configuration in Google Analytics. Will be testing over the next week and will update as I see results. 

But I'd still love Square to do more of this automatically.

[sravis]

Google Tag Manager won't be able to read the code inside of an iframe.

It is embarrassing that Square has not added this feature yet.

[beautifulco]

Ok, for anyone interested and following. This is the official Square supported solution for appointments conversion tracking: They released the Bookings API Beta in Dec 2020 (now officially released) and this makes it possible to take the appointments booking process "in-house" by building your own.

So after working for a year and a half, I've done just that. Take a look: https://beautifulsalon.co/book/services/

It's modeled after Square's own process for an easy transition for our clients, with some tweaks that I consider upgrades.

But most importantly, you can fire any Google Analytics events at any point, or any other tracking code.

If anyone is interested, I am considering the option of taking on projects to deploy this solution for other Square sellers, just message me. Accurate conversion tracking was worth spending my time to build this solution, but I realize that many sellers might not place such a high value. I wish there would have been an easier way, but I hope this helps!