You mentioned that you sold soaps and candles, which is not something that people go through too often if they buy enough. I operate a farmers market, and I know that many of the soap/candle vendors have recurring customers, however, these recurring customers purchase from them about every 2-3 months. Something that you could consider doing (if you don't already do it), is offering a referral deal. Example: tell a friend and you both get $5 off your next purchase.
Another way to encourage customers to return is by offering a return discount or a loyalty program. A wonderful example would be from one of my vendors, Coco & Soy Candle Co. (https://cocoandsoy.com/)
In terms of advertisement, consider advertising more to Instagram and Google instead of Facebook. Personally, I have found that Instagram and Google ads work wonders.
You could also consider selling at pop-up markets or local farmers/flea markets in your area if available. They are a great way to attract new customers and new connections!
I hope this helps!
-Jin
Be yourself. Be unique. Be bold.
Manager @ Maplelawn Farmers Market
