Hello @valleycryo. In your Customer Directory Never indicates that that customer has never visited your business, and a "visit" means they purchased an item/service at your business.
Did you import any customer/customer information from another customer management tool? You would see Never if you added a profile from another system but they haven't visited your business since.
Or could an employee have created a customer and then forgotten to add that customer to a sale? If you click on a profile you can see if an email address or phone number has been added. Or, if a duplicate profile exists for a customer you'll also see this at the top of the customer profile. If the profile looks incomplete, e.g. there isn't an email or phone number, or if there is a duplicate entry that could be an indication that it was created by mistake.
️ Helen
Seller Community Manager
