[AUS] Square Online Q&A: How can we help grow your online orders?

[Ani_]

Are you in the food & beverage business and looking to increase online orders, to expand your marketing reach, or are you just getting started with your website? You've come to the right place.

The Square Online team wants to ensure that your business is set for success for this year's festive shopping season. Whether you’re just starting your online ordering page or if you’ve had one up and running for a while, we want to know how we can help.

How to participate: Let us know what's most important for growing your online orders and why it matters:

• Menu Optimisation: Set up your menu to drive the most checkout conversions.
• Email Marketing: Reach your customers with updates and promotions.
• Search Engine Optimisation (SEO): Ensure that customers can find you online.
• Social Media: Stay connected and grow your reach.
• On-Site Marketing: Raise awareness about online ordering at your restaurant.

When: Post your questions to this thread and check back with us on Wednesday, October 26, as their team responds. 

A few example questions:

• How does Square Online help restaurant sellers to maximise order sales?

• I created my Square Online ordering page but what are some ways that I can let people know about it?

• How can I get the word out to my customers about online ordering? 

• If I want to make sure that more customers who visit my online ordering page complete an order, what are some things I can do to optimise my menu?

Note: Although we can't share specific details on our product roadmaps, this information will be helpful as we continue to make improvements.

Click Reply below to leave your questions ahead of time, and we’ll address as many posts as we can on Wednesday, October 26.👇

[QuokkaCoffee]

It's been a concern since I started the cafe over a year ago, but I'm having a lot of trouble dedicating time and energy towards a proper email newsletter program (love a good newsletter and fully acknowledge how it can make or break a business) and maintaining our presence on social media (mainly Instagram, even though I get that TikTok is legitimate force of nature).

I want to do these things as an extension of the type of customer service people receive in-store, but beyond the feel-good-vibes I'm struggling to see how it'll positively impact our bottom line given the sheer amount of effort required. 

Tips? Tricks? Suggestions on how to shape one or two bite-sized campaigns to get started? Any reputable companies that I can just outsource this work to?

[emusumano]

Hi @QuokkaCoffee, thank you for bringing this up!

This is a really great question, and a challenge that every busy restaurant operator deals with — too much to do in too little time. We recommend two things: 1) start small, and 2) make it trackable. Start off with trying to do 4 newsletters per year - one per quarter. You could split it up by season and feature any new menu items, staff updates, things like on-premise updates and events, catering, new swag, etc. To track ROI on your emails, we recommend using a UTM parameter at the end of your URLs so that you can see in Google Analytics conversions and even revenue that your link placements are generating.