Following on from another post (link below), an improvement on Coupons in this example are Price Lists. These would allow an item to have a standard price (which is the default price list for customers) but then one or more other price lists, each one for a specific group of customers as determined by the user.
This would be beneficial for retailers who run rewards program for their most valued customers. For example, an item has a standard price of £100. This is the price that is shown for all customers unless they belong to one of groups that has its own price for this product, e.g. "for customer Group X, the price of this item is £90". This therefore does not require the customer to enter a coupon code during checkout, instead he is shown the discounted price on the product page before he adds it to his bag.
For the user, the price list for the product can be updated from the product page or from the Customer Groups page, e.g. "for this item, this group of customers receive 10% discount", or "for all items in this item category, this group of customers receive 10% discount".
Thank you.
Square Community