eCommerce: What Data Currently Not Available Could You Use?

[TCSlaguna]

Hey Everyone! 

Companies are increasingly utilizing more detailed data to make strategic decisions. And online businesses thrive when they have data on who their customers are, where they are coming from, and what their interests are. 

What data currently not available through Square Online would be beneficial to your operations? 

Drop a comment down below.

(Ultimately this question is to assess what online retailers need and which of them are accessible through Claude + Square API).

I know @JTPets has his list to share. 

[rtfulk]

One thing I have asked for and with AI being incorporated into Square should be easy to do. Where we travel and work fairs all over the country, I would like for each loyalty member we sign up at each area go into a folder with that fairs name. I know I would have to put some work into it, for instance We get to Iowa State fair, I should be able to set a trigger and put for the next X amount of days any new loyalty member we sign up they go in this folder, then do the same for the next fair.

Sounds easy to me.

[lakshmikumari32]

A major gap in eCommerce today isn’t data volume—but missing insightful data. Imagine access to real-time consumer intent, offline-to-online behavior, or micro-decision triggers behind every purchase.

At KL University, students are encouraged to explore such future-focused data challenges through programs in FinTech, Data Science, and Digital Business—preparing them to not just analyze data, but define what data should exist.