I have a new Outta Bound Sportz active wear brand, I need more exposure, I tried selling at Ecwid, but it’ s not effective.
You have one of the most specific niche product lines I have seen. My cousin did cheerleader wear and once in the loop, did well. She went right to the games and handed cards out with discounts on them. She also made sure she was wearing shirts with her web address etc. on them... advertising shirts. It was some work but for something as specific as this, word of mouth was her greatest advertisement. For me, Instagram has been a big help when I post on a regular basis. Also, let people know that you don't have to be a ref. to wear them... fashion is fickle and you may start a trend. Good luck and I think you are going to do well.
I have an idea!
What if you sourced the referee, umpire organizations and send them an email. Get about 50 and email out to them.
Is there a facebook group for these same people?
Who would be your decision maker to buy these? Would they be buying them in bulk?
Have you tried finding events to showcase your new line and promote your products that way. I actually own a company that helps small businesses get their products and brands out there so that they reach more customers and are able to grow. Check out www.mseventsworldwide.com and if you have any questions please feel free to reach out to [email protected]
the first think I am going to ask is are you on social media- specifically tiktok? TikTok has been a HUGE driver for our sales and TikTok LOVES A NICHE. The more niched-down you are, the better. TikTok loves when businesses tell stories about their brand and educates. we never "hard sell" but just educate and it has done well for us.
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