Something we started last year in 2024 is that we ran a smart marketing group and found our top 20 purchasers for the year (I actually did last 8 months).
Those customers will get a surprise gift in the mail with a hand written note from us telling them how much we appreciate them.
We use inventory we already have on to make these gifts and for a $20-30 investment per person, it does give quite a ROI.
(we have 21 customers that have spent over $3500 each in the past 8 months)
If I spent that much with a business over a period of time, and this showed up in the mail? The smile I would have for a month - Easy. It won't cost you much, but you will absolutely make their day and let them know that they mean something to you and your business. 🔥
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