Great question, @JuanSanchez1!
Let me clarify the different customer metrics you're seeing:
For the 148 customers showing under Customer Directory > Directory > Filter by location, these are unique customers stored in your Directory who have made at least one purchase at that specific location. (Note that these customers may have also purchased at other locations, but they must have made at least one purchase at the filtered location to appear in this count.)
The 716 visits you see under Customer Directory > Insights > Visits represents the total number of transactions made by all customers during the selected time period. This is not a count of unique customers, but rather unique purchases during that timefrrame. For example, if one customer made 10 purchases during this period, they would account for 10 of these 716 visits.
This explains why when you break down the 716 visits into Returning (356) and New (360), they add up to your total visits (356 + 360 = 716):
- Returning visits: Transactions from customers who have purchased more than once
- New visits: Transactions from customers who have visited your business only once
If you're looking for the most accurate figure to show how many unique customers in your Directory have purchased at least once from this location, I recommend using the figure under Customer Directory > Directory > Filter by location (148), as this best captures the actual number of unique customers for that location.
Let me know if you have any other questions!
