This usually comes from organizers after their second or third event. The first time, you think you know better, but then reality teaches fast )
What we see across TicketsCandy events:
- Events that start marketing at least 4 weeks out sell about 35% more tickets.
- Organizers who email their list before posting publicly see ~20% of sales come in the first 2 days.
- Clear deadlines (price increase or tier ending) increase final-week sales by around 25%.
So, the common advice people ignore at first, but probably should not:
“Start earlier.”
“Build your list.”
“Don’t rely only on social media.”
