Sometimes an event just takes off, and you’re not even sure why at first.
We hear this a lot from organizers after a strong launch. Same audience, same venue, same format. Different result.
What we see in TicketsCandy data:
- Events with a clear “why now” sell about 30% faster in the first week.
- A visible early-bird cutoff speeds up first purchases by ~25%.
- Events that name a specific outcome (“leave with X”) convert better than vague promises.
In most cases, it’s one thing that clicks.
A sharper hook. A deadline people believe. A message that finally lands.
