This comes up a lot when organizers want to be flexible and end up creating a whole menu of options.
What we see across TicketsCandy events:
- Events with 2-3 ticket types convert the best overall.
- Once you hit 5+ options, checkout completion drops by about 14%.
- VIP works when it’s clearly different. “Slightly better seat” rarely moves.
Choice feels helpful, but too much of it slows people down. So people pause. They second-guess. And some just leave.
