One-off events feel exciting, BUT recurring events build momentum.
We see this when organizers run the same event format more than once. The second and third run usually feel way easier.
What we see across TicketsCandy events:
- Recurring events get about 30-45% of sales from returning attendees.
- Repeat events sell their first 50% of tickets up to 2x faster than the first run.
- Organizers who email past attendees before launch fill around 20-30% of seats early.
You’re not starting from zero anymore, because you have a list, proof it worked, and people waiting for the next one.
So, growth compounds instead of resetting every time.
