Ever had someone ask for a refund and your first thought is “this is gonna hurt”?
Short term, yeah. But this is one of those moments people remember.
Across TicketsCandy events, we keep seeing the same pattern:
- Clear refund policies cut support complaints by about 18–25%
- Replies within 24h lead to ~30% more people coming back to future events
- Vague or hidden policies? Up to 2x more chargebacks
Most people just want to feel treated fairly.
If the policy is easy to understand and you respond fast, even a refund can turn into a repeat customer.
