This comes up a lot when organizers are debating whether to rewrite their page or “just get it live.”
What we see across TicketsCandy events:
- About 60% of buyers scroll past the first paragraph before deciding.
- Events with a clear opening hook convert ~18% better than generic intros.
- Long, unfocused descriptions reduce checkout completion by around 10%.
Most people don’t read everything, but they do scan for one thing that clicks.
What usually works:
- First 2–3 lines explain exactly who it’s for.
- One clear outcome or reason to care.
- Details later for people who need them.
