What all can I actually do with customer email addresses through the loyalty program?

[AmyR]

So I see that through the loyalty program you can offer extra points for clients adding their email addresses and whatnot but what is the full benefit of this? Will it give me a master email list so that I can send out marketing emails and things of that nature? 

[Kassi_]

Hey @AmyR - 

Thank you for reaching out! 

You can use the Loyalty Program along with Marketing to send out those marketing emails. Just using Loyalty allows you to create promotions to use as incentives to get your customers to come back more often. 

Also, there are reports you can use to track sales, visits, and top customers. 

Here is a Support Article with some more information on the Loyalty Program.