Hi Seller Community!
Hope everyone is having a great week. I wanted to share with you the 6th episode of Talking Squarely: Talking Squarely About Marketing Safely. In this episode, we talk to three business owners and cover how they are adapting their business strategies to share their safety expectations to staff and customers.
Talking Squarely is a US-based podcast, but I thought this episode has some interesting stories and learnings that will also resonate with Australian Square sellers.
As new health data and guidelines are released, reopening plans across the United States are ever-changing. And, for business owners looking to encourage customers to return to brick-and-mortar locations, prioritising the health and safety of their employees and community is both a tactical and marketing challenge. We sit down with three business owners to discuss how they’re ensuring their community is not only informed about the types of precautions they’re implementing, but also ultimately feels comfortable revisiting their stores. Featuring Omar Kinnebrew, owner of Bespokuture in Atlanta, GA; Nicholas Pidek, owner of Foster Coffee Co. in Owosso, MI; and Dr. Jonathan Kaplan, owner of Pacific Heights Plastic Surgery in San Francisco, CA.
After you listen to the episode, use the reply button below to let us know what you think or answer one of our discussion questions:
- How has pivoting your marketing strategies impacted the way you do your business? What have you done differently?
- What goals are you trying to achieve that are unique to this time?
- What channels do you use to communicate with your customers, and how do you use these platforms?
