With 90 days left in the year, I was reflecting on my initial goals for 2025.
I set up a second location July 2024 and said in 2025, I wanted to find consistency in revenue (and ultimately profit) in all businesses I own. I am SO proud to say that as of Feb 2025, we were profitable in all entities. December is usually tough for us since its the slowest time in the business and we invest in product during Black Friday = high expenses + lower revenue, but I am confident we can do it.
I also give myself grace when I need to use money I saved because THAT IS WHAT IT IS THERE FOR to ensure my comfortability in life.
One of the goals I had for 2025 was to open up a second room in my suite for services. That is now not something I have goals to do in my second location. Unless I plan to open a larger location where I have renters of my own, I will not be getting a brick and mortar location like my northern california location, again.
I would love to hear what goals you had for 2025 and where you are at with them!
We set a goal to renovate and generate more income in offering classes in the space. We decided to backseat a second location and that was the right decision because our landlord has agreed to sell us our building 2 years before the end of our lease - a pretty good owner finance deal all things considered and we'll own the building come Jan 2026.
We launched a rebranding and franchise initiative. It was time to update our logo and overall theme to something more modern and sexy. What do you think?
Great topic!
My goal for 2025 was to be fully booked and to hire two assistants. I came pretty close! I have two Grooming Technicians in training now, part-time, and was able to open up more room in the schedule including an additional day.
I accomplished these goals by marketing, providing great service, and working hard.
I had a goal of looking into a second location in 2026, but that was too ambitious. I don't want to be spread thin. A large grooming business moved out of the neighboring town, leaving a huge hole in the market! I would love to open up there, but for now I am marketing to that town so they can come to my current shop about 20 minutes away.
Goals for 2026 are to double revenue and train my staff to be self-sufficient so I don't need to be there every day.
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