"From" on Messages and eGift Cards Uses Company/Business Name Instead of Store Name

[lennys26]

As described in Seller Community Thread, when messages send an email/message to my customers (customers -> send message) the email has my company/business name instead of the store name.

For example, it has:

FROM: "XYZ Incorporated" via Square, instead of the "ABC Shoe Store".

Everywhere else in the system (receipts, etc) I can see ABC Shoe Store.

Background:

My registered company name (business name, in Square terms) is: Len INC.
My store is called Brooklyn Deli and Market.

Configurations:

• My business name (Account & Settings -> Business Information -> About my business) has the name "Len INC."
• My store name (Account & Settings -> Business Information -> Locations) has the name "Brooklyn Deli and Market"
• My email preferences (Online -> Communications -> Email & Text Alerts) has the name and details, of "Brooklyn Deli and Market".
• My store information (Online -> Settings -> General) has the company name of "Brooklyn Deli and Market".

Everything appears to be configured correctly, however the emails to customers show the FROM name of Len Inc. instead of Brooklyn Deli and Market.

I see this as a bug as the system uses the name data inconsistently, however I am being told that this is working as designed, therefore I have been told to raise a FR.

[lennys26]

Further details -- Payment links from the Register work correctly and have the correct names. 

Attached is a screenshot of a message received from the 'Send Message' feature from the 'clients' list. It is clear that my business is called "Brooklyn Deli and Market" and the registered company name is "xxx Consulting SL".

[MayaP]

Hi @lennys26,

Thank you for providing such detailed feedback. We understand how important it is for the "From" name on emails and messages to reflect your store name, "Brooklyn Deli and Market," instead of your registered business name, "Len INC." It does seem like there is an inconsistency in how the system is using your store and business names across different areas. While this behavior is currently working as designed, we’ve shared your feature request with our product team for further consideration.

We appreciate your patience and understanding as we look into this. If you have any other concerns or need further assistance, please don’t hesitate to reach out!

[lennys26]

With both messaging and eGift cards still being completely unusable, is there any update?

[lennys26]

It has been a year since this was opened and there has been no feedback. Can someone provide any update? Is this still "working as designed", although broken?