How do I utilize the "opt in" information from my 'Contact Us' form?

How can utilize the names and email addresses that the 'Contact Us" page collects? This is important as I've also turned on the 'opt-in' features, giving me permission to send marketing and promotional information. 

In that same vein, how can I automatically inform anyone on this list that I have added new content to my stories section? I'm hoping to achieve to goals. I would like to set up a newsletter of sorts where I can announce new services, products, or even sales promotions. I would also like to send alerts when I add more content to my story section which is a more permanent part of my site. (Items like product reviews, how-to's, etc.)

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