Hi @RustyTreasures. As you probably suspected already, cash sales are not included in the new vs. returning customer report. That being said, they can be if you attach a customer to every transaction on your POS, or add a new customer if that is the case. If you don’t do this, Square can’t possibly know whether a cash customer is new or returning.
In my shop, we just don’t worry about cash sales. They are less than 20% of our business, and the other 80% gives us a good enough metric that we can rely upon. We thought about doing what I mentioned above, once, but decided against it because it would cause customers unnecessary pain and slow down the checkout process. Actually once we implemented a loyalty program, that helped a lot since loyalty customer want to earn their points, so they give us their phone numbers when they order. So it’s a win-win!
Chip A.
Square Expert & Innovator and member of the Square Champions group. (But NOT a Square employee, just a seller like you)
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