Imported Contact marked Not subscribed

I am in the process of switching from Mailchimp to Square Marketing and as I am importing contacts I noticed a few are marked as "Not subscribed". These are customers who have signed up in the past and many regularly interact with my emails (opening and clicking on links).  I tried marking them as subscribed in the csv import file and that doesn't seem to have an effect.  Are these people who have unsubscribed from some other square communication in the past?  I have never used Square Marking before and have not sent a campaign yet.

 

Thanks!

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