Hey Seller Community!
I know many Australian businesses are doing it tough right now with COVID lockdowns - I thought it might be a nice distraction to talk about something completely different.
How did you come up with the name of your business? What about your logo? Is there a story behind it? Have you ever thought of changing it?
Here’s a fun fact about Square - when we first launched we were actually called Squirrel and one of the first reader prototypes was shaped like an acorn.
In the end the business name changed and our hardware aesthetic also changed to a cleaner and more minimal aesthetic.
Feel free to share your business name, how you came up with it and your logo too if you want. We look forward to reading your replies 🙂
Hi Seamus and the Square Community. I came up with Little Crooked House, because ....well...that's what I live in LOL. The place is so old that everything is on a slant. If I fill up the water dish for the dog, I have to be sure that its not too full or it pours out the other side. We just got new windows installed and the guy asked, do you want them crooked on the outside or the inside? He kind of halved and halved them so they dont look too bad. 🙂 My logo is of the house and the shape of Mount Dromedary where we live.
Mine aren't that interesting haha.
This is the pub logo. Sketch/drawing of a photo of the pub
Main business is the Pub, but my main attraction is the chicken racing as below. The Chicken was mainly picked cause it was cheapest large format chicken that was racing ahaha
Secondary business is our little Pie shop, cafe. The chef and I thought we were clever.
I have a beer that you can only buy here, named after the noise chickens make!
Any of my merchandise (several shirt ranges, barman's, stubbie coolers, hats etc) have the clothing logo. More of a lark, but would like to push shirts more. Its my original pub dog in a sketch, he has sadly passed. I like the idea and name of "Pub Dog Clothing"
It is indeed a remote control car. This event gets people in and we raise money for the Royal Flying Doctors Service
I wanted something that was a representation of me not a stereotypical beauty business. So my husband designed my logo for me, the only changes i have Made over the years are colour changes.
We have two logos, one is our more official brand that we use on our window, business cards etc, inspired by shopfront signage in Paris
And the other (and probably our favourite now) is based on the tattoo my wife bought me about 15yrs ago as a reminder of all the budgies I had as pets over the years.
Our first big business decision, in the early planning days about 10yrs ago, was to put a budgie on the wine glass as the pour line 😉 The budgie is now on coasters, menus and is our socials avatar.
When I was planning the business model, name and logo of the parent company, I wanted something that represented growth, nurturing, and alot. - "Abundance" we had a few name changes before settling with "Abundance College" The logo is a combination of hands with a twist on the "Abundance" logo. Abundance The brown hand represents the roots (nurturing - our organisation) of the tree, with the green repsenting the branches (our clients, stakeholders) and the icons represent the education. We are an adult community college for Autistics and other neurodiverse people with barriers to employment. 
Our child company "Java Train" initially was the name of our coffee/rolled ice cream trailer. As this was built to provide the practical training that Autistics thrive on, we wanted to use "train" to represent training. We also agreed this would allow us to ride the tails of an already known food business "sushi train". Java is another name for coffee. 
