Advice on building customer base

[roline83]

Hi, newbie over here.

just wondering what’s the best way to reach out and get customers? I’ve got a Fb page, insta and website and just can’t get those all important customers. 

[Breffni]

Hi @roline83, welcome to the Seller Community. 🙂 

Growing a customer base can definitely take time and even more so in the current economic climate, it's a difficult time for everyone, so know that there are plenty of other sellers in the same position as you. 

With that said, there are a few tips we have here that I will share which are aimed and growing traffic and sales, hopefully, there will be something new for you in there to set up and test out. 

• Spread the word: Tell your customers, family and friends about your site.
• Optimise for search engines: Make sure people can find your website or items when they search online by following our Ultimate SEO Guide.
• Update regularly: Keep your website content fresh with blog-style Stories to give visitors a reason to come back.
• Use your social networks: Post your site to Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn or other social networks whenever you update your content.
• Promote your site: Add a link to your email signature, and include a link to your site when you post to forums or comment on articles.
• Start an email newsletter: Use newsletter sign-up pop-ups on your site as a tool to bring visitors back to your website and continue email promotions with email marketing.
• Get reciprocal links: Swap links with other websites that have a similar audience to drive free, qualified traffic. Join our Seller Community to get connected with other sellers that also use Square Online.

I hope this helps and let me know if any other questions come up.