Hey @middlemerch.. First questions I have -- how long has your site be active? Also, how long ago did you update the biggest part of your SEO? I ask because it can quite often a few weeks -- even up to a month -- for the various search engines to crawl new sites and index them, if you don't try to force them to do so. Even then, you won't immediately be in the first few pages of search results. This takes time even after you do all that you can.
A few things I did over a decade ago with my new site. First, I did lots of link-trading with local business groups and businesses in my neighborhood. We all linked to each other. The search engines love that sort of thing. The more times your site URL is shared on other sites -- other businesses, business groups, new sites, etc -- the higher you will be in the returned results. Sadly, this is totally a function of time.
Another thing I have always done is to sign up for Google alerts whenever my business name is mentioned. In my case, I ask for alerts like "Piper's", "Piper's Soft Serve", "Piper's Ice Cream", etc. Yes I get alerts anytime the name Piper's is mentioned, but that's not a bad thing. When I get an alert, I know that Google has crawled those pages and takes those into account in my search result ranking.
It also helps to claim all listings -- Google, Bing, Yelp, TripAdvisor, etc, etc, etc. That will create activity for those pages that reference your website.
One other thing. When you can swing it, you will find that custom URLs are treated very differently by the search engines than Square free subdomains. I'm sure they have a good reason for this, though I'm not sure what that reason is. I just know that it is true.
As @gbwats mentioned, create accounts with Google Search Console and Bing Webmaster Tools. Once you do you can submit a forced request for the bot crawlers to index your site which should accelerate the process. Also, if you do this, you'll be notified anytime your site has indexing issues so that you can hopefully resolve those.
Chip A.
Square Expert & Innovator and member of the Square Champions group. (But NOT a Square employee, just a seller like you)
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