Hey there Eyezyher,
First thing - there's no magic solution - if there was, we would all be rich. Starting a business is a huge step but, what happens after that is the next step. This is always a popular question and what works well for one business may not apply to another. Best to start with the basic social media sites, Facebook, Twitter, Instagram, Flicker, Pinterest, YouTube, Vimeo, Google Maps, Google Places for Business and Yelp - the more you get your name out there the better and you can setup these accounts for free, which is great. Note, just having a web site does not mean customers but, the more ways someone can find you will certainly make a difference. Creating a video about your business or blogging can be helpful. Advertising in your local paper may promote sales too. Cross selling via other sites like Etsy may increase interest even if you just list a few items as there are additional costs to consider. Another option is to spread the word via friends and family as word of mouth is very effective and free. Depending on your budget, online ads may drive sales however, it's a challenge to determine your ROI (Return on Investment) - personally, over the years we have spent quite a few dollars doing advertising however, we really don't think it was worth it as compared to word of mouth which costs nothing. Depending on what you sell, another option is to take advantage of local markets - for example - we first started out as a vendor at several local farmers markets - after that we setup an online shop and next invested into a brick and mortar Studio & Gallery. Just some thoughts from someone who has been there.
