Multiple subscription options

[luisporras]

What is the purpose of having multiple subscription "entities"? What I mean is if you make an email collection pop-up and then also have a static newsletter subscription form somewhere in your site, each one is a separate identity and an email that gets submitted into the pop-up doesn't also go into the static newsletter subscription. Wouldn't it be more effective to have just one list for your site for all forms of subscription so that when you send out a newsletter you aren't excluding anyone that signed up? Am I missing something?

[JJ_]

I can see your point clearly @luisporras. However, there are situations where a customer will sign up for say a "15% Off discount" vs. an ongoing Newsletter and that is the reason why each email capture will create its own list. 

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