Input on more traffic to website.

[NinaB]

Hello, everyone! I'm new to this community. Hoping to find a few new avenues to get more traffice to my Square website.

www.lovenotesheavensent.com

Thank you in advance for you input.

Stop by my site and tell me what your thoughs are, prose and cons.

[JK_Fiber_Art]

Hi NinaB,

Nice website - good product photos. 

It's a key question that we all have - "How to drive more traffic to my website and increase sales?" It takes a combination of marketing strategies and what works well for one business may not work for others. It takes time to identify your target audience.  One starting place is to share decorating tips using your products, this can be done through blog posts, email newsletters, Youtube videos and other social media like Instagram, Pinterest, and Facebook.  Look for feedback, you want to know what others think.  Offer incentives such as discounts and free shipping.  Also consider networking opportunities within the home decor industry like trade shows and other similar events.

[NinaB]

Thank you for the kind words on the website and product photos. I do have a few social media platform's I'm using.

How do you go about get feedback?

Thank you for your time!

[maxpete]

@NinaB welcome to the Seller Community! 

Great advice from @JK_Fiber_Art 👏

I wanted to link you to this thread from @cupzcoffeeaz on SEO tactics as well! 

[NinaB]

Wow! Thank you for this information, I have no knowledge on how the SEO works, still learning!

I'm a self-taught Senior. I will take all the pointers I can get.

Blessings to you!

[alexandriak]

How are you currently marketing your website?

[NinaB]

I do Vintage Markets, Farmers Markets, I have a She Shop on my property that has a little store fort and my shop is in the back.

I will be opening it up to My Facebook Group soon. Every on gets a business care with the website on it.

Thank you for your interest. 

[alexandriak]

I would recommend looking into social media advertising for you (Facebook, Instagram, etc)

Nextdoor could be a good avenue too. Are you using an email newsletter list? If not mailchimp has a free account option up to so many subscribers. 

[cupzcoffeeaz]

I am marketing on Instagram, and Google sites. Plus a few articles that have been published on us. But no pay per click at the moment

[NinaB]

Thank you for your input. 

[Hailey]

Hi @NinaB Welcome, welcome, welcome! I'm Hailey, the marketing manger for the Community. I love that you are seeking out some business advice here and have already received some great tips from other sellers. I also wanted to add some ideas to the table.

Before i suggest any traffic-driving strategies, I would suggest a couple website updates:

• Update the Facebook link in your footer to land on your Facebook page. It leads to a dead page right now, where after a quick search it seems like this group is your primary facebook page for the biz. Is that right? 
• Add another social link for Instagram (and create an Instagram account for your business if you do not have one yet)

To drive web traffic (a starting place):

• add a link to your website in your Facebook group "about section". When I took quick peak it is not included there when someone is viewing the group (without joining it). You could also opt to create a Facebook PAGE for your business and also include your website
• Create an Instagram for your business where your website is linked in the profile and get consistent with upload photos and videos
• Create YouTube videos that show how you make your products, upload to YouTube where the caption includes your site URL and then  link your Youtube page to your website
  
  Hope this is helpful 😊 

[NinaB]

Haily thank you so much for your response. Not sure how to add link. I have no knowledge on how social media works. I'm a self-taught Senior. New to this biz. I do have a Facebook page and it has the website on it. I do have an Instagram for the Love Notes

Not sure YouTube page is for me.

Thank you again!

I will work on all your suggestions.

Blessing to you 🌻

[Hailey]

Proud of you, Nina! Business technology, including websites and social media, have advanced so quickly and I'm inspired by people like yourself who are, as you said, "self-taught seniors". It's very overwhelming at times but you are doing GREAT. 

Please let me know if you have any questions or would just like to chat about digital marketing some more 😁

[doc_choc]

Hi @NinaB welcome to the Square Community. This is by far one of the best support communities you will come across, so definitely ask the questions you need support on, someone will be able to help.

As for driving traffic to your website. It really depends on if you are looking for local sales or wish to cast your net wider. Look at SEO for your website, get those keywords working for you for organic visitors and hopefully leading to sales. There is also Google Local Free ads on the merchant account which may be worth looking at if you are focussing on local. Its also worth doing local fayres with inscentive discount cards to giveaway to drive people to your site further down the road.

Good luck!

[cupzcoffeeaz]

Hi @NinaB , 

The main thing is find were your customers hang out or what mediums they are checking. For example, if your customers are local to you, handing out flyers to your target customers would be super useful. 

If they are in forums, social media or other channels, you want to target them in those places too. 

[rtfulk]

@NinaB , we are almost neighbors.  We live in Seminole about 2 hrs. North of you.  I would suggest a couple of things.  
1. Get. TikTok account and start putting up videos.  Put your website in your Bio to get traffic.  We have never gone viral , but we do average about 2k-4k views per video we put up.  
2. Find other websites like yours and look at the keywords they us for SEO, www.similarweb.com can check that for you.  That may sound like cheating, but it will help with Google rankings.  
3. Try to get backlinks to your site.  This one can be tricky because there are companies claim they I’ll o it for you or a fee, but they sometimes backlink you to spam sites and Google doesn’t like that.  
4. Start a blog and post 2-3 times a week.  If it is interesting enough legitimate sites will link to your blog, this are good backlinks.  We started a blog a few months ago and have developed a decent following.  One thing we do is every fair we are working I write a blog about it, some fairs will pick it up and pot the link on heir social

media accounts, that can be a lot of eyes on your website.  

[TCSlaguna]

@rtfulk  I had no idea about www.similarweb.com! 

Looks like I have a new project for next week. 

Thanks! 

[rtfulk]

@TCSlaguna It never hurts to see what keywords others are using and when you’re a small business you need every edge you can get.  

[TCSlaguna]

@rtfulk And you incorporate this within the 130 character SEO description for each page of your website? Or you incorporate the keywords into articles and pages of your website? Or both? 

[rtfulk]

@TCSlaguna Both, I do it for each page. I have my description set for the SEO, so I incorporate keywords used by other similar sites to our description.  In our blog , depending on what each blog is about you research and add keywords into that.  Especially when we write a blog about the upcoming fair we are doing.  I do a keyword search on that fairs website and incorporate their keywords into that blog. I know everyone that attends fairs doesn’t walk by us, but we may pick up a few people that didn’t realize there was someone at the fair selling children’s clothing.