Hey Abril1994,
Always a great question but, there's no golden answer - there's so many things to consider like: your location (are you a destination or grouped with other businesses), parking, accessibility (street level, stairs, etc.), type of products you sell (general retail or unique one of a kind), do you deliver or offer pickup, pet friendly, etc. Depending on your situation, can you team up with another business, perhaps share some local advertising costs and/or promotions. Special sales can help or special shopping hours, setting up a rewards program and/or offering gift certificates. Business cards, flyers or email announcements can help. And there's the social media sites, Facebook, Twitter, Instagram, Pinterest, Flicker, Vimeo, YouTube, Google Maps & Google Places for Business. Having a physical store and website can all be tied together via these various social media sites and could help both your store and website. Word of mouth is your best promoter - spread the word via family, friends and customers. Making videos about your business highlighting your products or showing what your shop looks like (virtual tours). And there's also blogging. These are all generic suggestions of course but, should give you some ideas as to what may work for your needs.
