Short answer: Square POS does not support landscape (90° rotation) for order tickets — at all.
What you’re running into is a Square limitation, not a Star printer setting issue.
Longer explanation:
- Square sends order tickets to printers as fixed portrait raster data
- The 40 mm setting in Square only changes the print width, not the page orientation
- Star’s Memory Switch / Quick Setup options can’t override orientation when the data is coming from Square
- The only rotation Star allows at the firmware level is 180°, which is why that’s all you’re seeing
So what’s happening:
- Square prints a 40 mm portrait image
- Your 80 mm linerless roll stays 80 mm wide
- Result = narrow print + unavoidable white space on the side
Why Starbucks-style labels work for them:
- They use custom POS + label workflows
- Square does not output true label-mode or landscape tickets
- Square also doesn’t expose page layout, rotation, or label templates for order tickets
Your realistic options (unfortunately):
- Use narrower linerless media (53 mm)
This is the only way to eliminate the side white space with Square - Accept portrait and reduce ticket length
(Still won’t rotate, but looks less ridiculous) - Different workflow
- Use a system that supports label-mode printing (not Square)
- Or print item names only (minimal content) so it visually reads like a sticker
-
What won’t work (so you don’t waste more time):
- Star Memory Switches
- Star Quick Setup orientation changes
- CloudPRNT (Square doesn’t use it for POS tickets)
- Any iPad rotation trick
You’re not missing a setting — it simply isn’t supported by Square today.
Square Champions Expert and member of the Square Champions group. (But NOT a Square employee, just a seller like you) Was my post helpful? Take just a moment to mark it as a solution.
