Add a Built-In Customer Referral Program Integrated with Square Loyalty

[xnteng]

Problem

I'd love to see Square develop a built-in customer referral program. Referrals are one of the most effective ways to acquire new customers, but currently there's no native way to track referrals and automatically reward both the referrer and the new customer.

As a result, businesses have to rely on third-party apps or manual tracking, which is time-consuming and difficult to manage.

Current Workaround

We currently don't have a reliable way to run referral campaigns through Square. Any referral program requires manual tracking or an external solution, making it difficult to scale.

Proposed Solution

Create a referral program that's integrated with Square Loyalty and Customer Directory. Here's how it could work:

• Each loyalty member receives a unique referral link or referral code tied to their customer account (using their phone number or customer profile).

• The referral link or code can be shared with friends and family.

• The referral reward is only valid for new customers who have never made a purchase before.

• Once the new customer makes a qualifying purchase using the referral, both the referrer and the new customer automatically receive a reward, such as a discount coupon or loyalty points.

• Sellers should be able to configure the reward amount, qualifying purchase requirements, and any expiration dates.

Benefits

A built-in referral program would help businesses acquire more new customers through word-of-mouth while rewarding loyal customers for promoting the business. It would eliminate manual tracking, integrate seamlessly with Square's existing Loyalty program, and encourage both customer retention and new customer growth—all within the Square ecosystem.