My numbers are not consistent? In my customer directory, I have 1605 total customers, there are 976 customers in a smart group entitled email subscribers. However when I schedule a marketing campaign, it only shows 871 reachable customers. Why are these numbers different?
Hi @TrinityTreasure Here is a summary of how these lists are different. These are lifted from the referenced documents. I hope they help clear up any questions, but let me know if you have any further concerns.
Expanded Reachable Customers announcement (10/2016)
Reachable customers include:
Customer Directory updates (12/2020)
Email Subscribers does not include customers who have unsubscribed, nor does it contain email addresses that have bounced.
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