@theironcactus You were told correctly. Currently, and maybe forever since I know this has been requested, Loyalty accounts are required to have a cell phone number. Honestly, I have 3500+ loyalty customers and that issue has not come up even once. I can text them with campaigns, just as I email customers on my email list. And the ones who don’t want to get texts (like me) probably don’t want emails either, and both can unsubscribe from those as they wish.
As a fellow seller, I can not answer the “whys” of your question. Even if I could, it wouldn’t help you. The fact is, this is how it is. I did check a few third-party apps that provide loyalty and they all either require or strongly suggest phone numbers over emails. So, if there is a “why” it is probably that this seems to be the industry standard. But, I’m only guessing there.
Chip A.
Square Expert & Innovator and member of the Square Champions group. (But NOT a Square employee, just a seller like you)
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