One tiny tweak can make checkout feel way easier. Usually it’s one small friction point removed.
What we see across TicketsCandy events:
- Shortening checkout copy boosts completion by about 11%.
- Showing total price upfront (fees included) reduces drop-off by ~14%.
- Removing just one optional step lifts conversions around 7–9%.
The changes that come up most:
- Fewer required fields.
- No surprises at the final screen.
So most buyers already decided to go, and checkout just decides if they actually finish )
