Hey Seller Community! 💕 Our question of the week is...
What helps you feel connected to your customers? 🤗
Is it when they leave feedback? Say thank you? Have a returning customer? Can't wait to read your replies! Thanks ✨
Talking to them when they are in our store.
The conversations that we have when they come in. I love that they want to share moments about their lives with me. I wanted to create a place where my clients are comfortable...it feels like family when they come in...
I love when they tag us in their "in-use" photos with something they made at our studio and/or when they post about a successful sale or show (for those involved in our mentorship program in particular).
I enjoy when customers ask questions about the products used and reasonings. I spend a lot of time researching products, different application process and have certain reasonsings on when and why I would apply this product vs. this product. So it's nice to connect with them when they want to learn more as well.
We don't have a brick & Mortar store, we are mobile. We connect with our customers through facebook lives, when they pop in we also recognize them and carry a conversation like that. We encourage customers to come out and meet us at events we do from the Midwest to the east coast. We sell children's clothing, so we always encourage them to post photos and tags us in them. We call them Korie's Super Models.
When the customer ask us about the material and quality of the product. We take pride in searching for apparel, to know that my customers are mostly satisfied with their product/s. We also recommend our customers to sign up for our news letter; they can always get first experience when new products arrive!
Great question! I know without my customers I'd have no business lol. I think I feel the most connection when they leave a review or comment on social media. Sometimes it's a struggle to get an engagement beyond just a like. It's also great when I have a customer who enjoys chatting and engaging in person when they are shopping in the store. Some customers prefer just to shop quietly and quickly, but those that linger, browse, and chat enable me to find out more about those customers: how they found the store, their interests, stories about their family and friends, etc. And that type of engagement is so important to establish a long-term relationship and also tailor advertising and marketing approaches.
We try to create a personal rapport with most of our regulars. Once you start greeting them by name, pretty soon they're talking about what their great aunt Kathy made for Thanksgiving 4 years ago, asking if you had a good weekend, and forgetting that everything in the world is kinda stressful lately. A part of me kinda hates running errands/getting groceries/etc... But if I find myself in a friendly environment, I don't mind so much. Hopefully, we are able to do this for at least one of our customers every day.
When the pandemic began in March 2020 we closed our retail store like most. We weren't sure what to do, and how to stay connected to our customers.. so we decided to go live on Instagram every night.. yup- every single night. We did this for 2 1/2 months.. and we continue to show up live every Friday night.. we interact, we laugh and joke- we get to know everyone. Social Media is truly a wonderful two-way-street of communication If you use it the right way.
Communicating with my customers to make sure we are on the same page and they are getting the product they want (and getting positive feedback) . Emailing has been a very good thing! 🙂
We feel connected to the customers when they take a seat on our two couches and talk to us. We have a lot of returning and new customers that will want to talk to us about their self growth and how the store has helped them in their journey. That really is rewarding to us, as it fulfills our mission statement.
We also like to do free quarterly events where we have music and some snacks, maybe a little discount on products and services. This really creates a sense of community and togetherness.
Instagram (or #Bookstagram, as we call it in the book world) is actually HUGE. I get to see what other people are reading, what they love, what they don't, share my own book reviews, get and give book recommendations, and get to interact with readers all over the world. The love of books bridges borders, beliefs, and differences 🙂
I just get to know them as the spend time in the shop.
Honestly something as simple as the fact that I designed the item behind the click that made the purchase. Something I created inspired someone to buy one of my products I don't think anything else in retail could make me feel closer to someone.
In the beauty business we usually work first hands with our clients. Being that I'm the owner of a nail studio...we definitely work one on one with their hands (pun intended lol). Majority of our clients are repeat business (about 80%). We connect with them on a personal level while servicing them for their nail needs. We learn birthdays, graduations, promotions, etc...and they learn ours as well. A great feedback, referrals, and quite a few bring little gifts back from when they go on vacations....all of these are appreciated!!
I think those personal details like birthdays, anniversaries, children/grandchildren names, etc. is so important to making connections. I sometimes will put a "note" in the customer's info so I don't forget...is that cheating LOL ?! I just wondered something Square...if we use Loyalty or have a person check in at the register, if a special notes field could show up on the Register to let us know quickly some of those notes, or is it happens to soon be their birthday? I know birthday collection is an option for Square customers but I have not yet utilized this feature.
it's not cheating lol...because we do the same thing 🙂
We haven't yet utilized the birthday feature as of yet...but I like your suggestion. That would actually make remembering personal details a little more easier...and our clients would simple love us for that!
I like connecting with my customers at events and answering the phone when they call regarding a product or concern
When I have a great conversation with a customer in our shop, or when I'm away from the shop and receive a compliment from someone I've never met. Makes me feel like we're doing something right!
Feedback is always great for me. What is even better is when they refer a new patient to me. Word of mouth is really something that cannot be bought( or maybe it can but is not real).
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