The Generation Gap and how it affects your business

[CareyJo]

We have every age range in Square... from Baby Boomers on down to Gen Z.  Where do you fit in? 

I prefer a paper schedule.  I only run about 40% of my life in digital format.  I still use recipe books.  I have saved phone books because online sources don't have all of the same information anymore.  I plan my business and my life around each other.  Early to bed, early to rise.

Baby Boomer?  Nope.  Gen X.

After some conversations with @Lovewell and @MudFire_Dex, I've pondered this generation gap even more and it's got me thinking - how does this gap affect our businesses?  In what way are you accommodating for these differences?  What age group does your business primarily target?  Are you wanting to change it?

Do you see it in the types of customers you have?  The frequency in their shopping habits or their typical purchases?  Is your business influenced by one age group more than another?

What have you studied about your prime clientele and the demographics of your business, to effectively be successful with all the age ranges?  How do you use that information and put it to good use, to grow or increase your business?  What successes can you share here that may help someone else who's looking for answers?

Conversely, if you're struggling to grow your business with a particular age group, tell us what your frustrations are, so we can work on it with you!

[Lovewell]

Also- that was an ultra passionate response haha 

We all have our reasons why we do certain things for our business that WORKS for our business that others may not understand. 

This is likely that kind of thing! It’s not what we would do but at the end of the day we respect that as a small business you gotta do what you gotta do to stay afloat! 

So sorry if they came of strong! Really passionate about humans 😂