Hi everyone! 👋
We run a children’s clothing business and are exploring the idea of launching a podcast to connect more personally with our customers and share the story behind our brand.
We’re thinking of covering topics like:
Behind-the-scenes of our seasonal collections 🎃👕🎄
Tips for parents when shopping for kids’ clothes
Funny or heartwarming moments from fairs and festivals
If you’ve started a podcast—especially in retail or fashion—I'd love to hear:
What platform you used for recording and hosting
What equipment helped you get started easily
How you promoted your podcast and grew your audience
Do you do a weekly podcast?
Thanks in advance! We’re excited to try something new and would really appreciate any advice or insight.
@DinaLRosenberg Thank you for responding, First off congratulations on 3 seasons. I’m in the half ready to do it, half not. I’m ready, but Tammy isn’t onboard yet. She is a natural talker we do live shows and when she sees we are live she can just talk for hours, on the other hand there is myself. If you see me in the Square meetups I say nothing, I’m not a natural talker. But it is something I want to do so I will have to figure out how to become a talker.
I have a few questions if you don’t mind.
1. What would you do differently if you were starting over today?
2. How do you plan or structure each episode to keep it engaging.
3. How many episodes did you plan before you launched?
4. What tips do you have for creating consistent content and staying motivated?
5. How do you plan or structure each episode to keep it engaging?
I’m going to check out your podcast. Thanks again.
Thanks for the information. I've watched some of your episodes on youtube. I like your opening and you have a lot of topics you can talk about. I'm worried with children's clothing we may be thin on topics. We would only do 2 a month, with our travel schedule we couldn't do a weekly and really wouldn't want to.
We've been selling live for about 7 years, starting out just going live on facebook, then using reply/sold and finally settling on CommentSold. Tammy is a natural I'm just afraid I would be a deer in headlights when the recording starts.
I want to start a podcast. It's on the list of things to do once we get into our new building (which isn't going well right now).
But I've generally given myself an 80/20 rule when it comes to any of our content. 80% value, 20% promo.
I'm not quite sure what we're going to talk about though. I feel like we'll run out of things to talk about if I just focus on coffee, and I don't want it to be random topics like "coffee talk" -it still needs to feel like it has focus and direction.
I'm not sure on platform or how to promote either, but I do plan on it being weekly.
That’s exactly how I feel. How much can we talk about children’s clothing? And how can we keep it fresh and engaging? The biggest hurdle right now is selling Tammy in the idea. She keeps saying we’ve turned 60 and wants to start slowing down some, but I think we need to keep engaging our customers. If we hadn’t had the following on Facebook when Covid hit it would’ve put a strain on us, we keep a rainy day fund, but you don’t want to use it all up.
That's a tough-ie, I can see both sides. Have you considered collaborating with an influencer? There are quite a few who are having kids. I don't follow any clothing podcasts to know what they talk about.
This makes me wonder if any of the coffee shops I visit around me have podcasts. I don't know why I hadn't considered researching that way before. Now I know what I'm doing this afternoon.
