Do discount codes help or just train people to wait?

[TicketsCandy]

Discount codes. Helpful or harmful?

From TicketsCandy data:

- Events that launch with early discounts see faster first-week sales.

- Events that discount too often see buyers wait and ignore full-price tickets.

- One-time or limited discounts work better than open-ended codes.

Discounts can start momentum.

Overuse trains people to wait.

[DinaLRosenberg]

We do early bird pricing.. not open ended discounts.

Because we curate events with expert speaking staff, we do offer discount "friends and family" codes to the speakers as a incentive for them to reach out to their lists.