We see this debate all the time.
Do you show every ticket tier on day one, or do you unlock them as sales move along?
Here’s what we see from TicketsCandy events:
- Launching with all tiers builds trust and reduces support questions by ~18%.
- Unlocking tiers later creates short sales bumps, usually 10–15% spikes.
- Early access tiers convert best when buyers can clearly see what’s coming next.
Pros of launching with everything:
- No surprises.
- Fewer “why is this price different now?” emails.
- Buyers feel in control.
Pros of unlocking over time:
- Built-in moments to re-promote.
- Clear urgency without discounting.
- Feels like progress, not pressure.
With this one, best results usually come from mixing both. So show the roadmap early. Unlock with intention.
