Looking for Suggestions for Spring Marketing Ideas

[Doran]

The title of this thread has been edited by a Square Moderator from the original:  "Spring Marketing Ideas ??"

I'm having a creative block coming up with ideas for a Spring special in my skincare studio.  I just purchased a new HydraFacial machine and want to promote that more than lashes-which I'm burnt out on doing.  

Anyone have a fun Spring Special they do for Valentine's Day, Easter or season change? 

[KimberlyCherie]

Good Morning,

I have looked and your website and IG account. It looks very nice. Consider adding a video of using the new machine. If a client doesn't mind, post their session and feed back. 

[Doran]

That's a great idea!

[JUYBoutique20]

Maybe have a introduction discount.  For all bookings of a hydrofacial, if that's what the service is called, you get a certain % off...

[Doran]

I'll try that, thanks!

[HC_Charlie]

Spring is a great time to "feel rejuvenated" and start getting outside. You could encourage people since they'll be spending more time outside so they want to have their face protected (or whatever the benefits of the machine are). Also with some Covid protocols being lifted, people are getting outside and around people more, so they'll want to look their best.

Sometimes with service business offering a two-for-one partner deal works well. You could offer a "bring a friend" type discount where each service is discounted for a person and their friend.

[Doran]

I like the bring a friend idea.  

[Luzerneauto]

I ordered yard signs and posted them up on poles got more exposure in the neighborhood which led to more customers thats always a good way to go.

[UptownGirl]

I would write something up like: Lets plump that wintery, parched skin with a hydrodermabrasion skin treatment. (list out all the benefits and for who it would be perfect for {essentially everyone}).  Give them an intro discount and add a complimentary bonus lip or eye mask.  Really pump up the treatment.  It a great way of getting clients in to experience the wonders of that machine.  I have one and my clients love it. Good luck!!!

[Stacelyn24]

We've all been there...especially when we work in the beauty business (which makes us use our creativity all the time).  Why not have a "Gal with a Pal" promotion running...start off maybe with them answering questions...wait...scratch that.  Have them start off by entering a contest telling you what their major issue is with their skin.  Have them tag a friend(s).  Make sure to reach out to each one individually...maybe by going live or recording and posting (make sure to tag them) on your story....this will give you a little more exposure.  Add "hidden" hashtags in the post as well...meaning create the hashtags that center on your niche as well as location (for example I'm in Charlotte....#charlottenc) and then minimize them (make them very small) and place them on a part of the story where it can not be seen.  Example...you have on a black shirt...make your font black...make it small, and then place it on your shirt.  This way others will see your response to someone skin issue...and it could be that they have the exact same problem.

Maybe you choose 5 people to receive a hydrofacial along with their "pal" for 50% off.  Once they come in for their service...then you sell them retail that will help them see more results...rebook them once more (very important).

Hope this helps 🙂

[Doran]

Love this idea!

[KirstenKlug11]

I've always got good ideas! Make it fun and memorable. What about wearing red or looking for things you find throughout the day that are red - post photos of that. As far as Easter - it all depends on what message you are wanting with your target audience and how you want to be memorable! Message me and maybe we can work together! -Kirsten

[KirstenKlug11]

It's not always what you promote it's how and why that matters. That way it connects with people on a deeper level. : )